CHALLENGE: Growing cities and future cities will face the challenge of traffic congestion.
The Eco-Mobility World Festival offered a month-long presentation on innovative and forward-thinking urban transportation culture and activities. These were characterised by an active street life and social inclusivity. The Festival enabled city residents and visitors from across the globe to experience what a future free from cars would look and feel like.
Certain streets in the Sandton CBD were closed off during certain times to private vehicles. Residents and visitors travelling to Sandton were encouraged to get around by using public transport, cycling, walking and any means considered to be eco-friendly. Sadmon was tasked with the management of the festival, its publicity, the marketing and advertising of the month-long festival. Eco-Mobility was a success in awareness, participation and an exposure to the challenges that growing cities will be facing.
CHANGE THE WAY YOU MOVE.